HBN Brand Design » Trade Materials

Bloc-it

craig — Tue, 29 Dec 2009 16:49:15 +0000

In order to support a new product launch, IPG asked us to create trade materials that would help create buzz around the new and improved painter’s tape as well as encourage retailers to carry the product. We created floor and tray displays to support the unique merchandising; sell sheets that highlight the product advantages and everything else requested by the specific retailers. All materials created reflect the current Bloc-it packaging feel and image.

Table Craft

craig — Tue, 29 Dec 2009 16:41:54 +0000

To complete the launch of Table Craft products in the retail market, HBN created a series of trade ads that were featured in HomeWorld, FE&S, FEDA and Gifts & Decorative Accessories magazines. The campaign used many different angles to communicate the variety and versatile of the Table Craft products. For example, a number of ads were created to feature a single product or sub brand while others focused on specific product attributes and usages. The campaigns ran for 3 years and helped build a very successful retail brand.

Everfresh

admin — Tue, 01 Sep 2009 07:00:49 +0000

HBN repositioned Everfresh Juice from a commodity product to a refreshing, all natural juice with a pure, clean taste. The campaign ranged from packaging graphics, sell sheets and shelf-talkers to static clings, t-shirts and umbrella graphics that improved brand impact and increased awareness.

Click to see the old packaging

Rip It

admin — Fri, 21 Aug 2009 20:02:45 +0000

To hold together the Rip-It product line, HBN created trade materials with a simple look that reflects the brand personality and pops in-store. The design works across all of the trade materials from visi-coolers to sell sheets and banners.

DuraFresh

admin — Fri, 21 Aug 2009 20:01:48 +0000

Kerry Bio-Science asked HBN to create a brochure to help educate their customers about their new and improved fresh-keeping ingredients for dairy products, that delivers improved shelf life at a lower cost. HBN created graphics that are friendly, fresh and clearly communicates the products advantage.