Juven’s distribution channel had only existed through health institutions, when Abbot Nutrition asked HBN to develop a package for the over-the-counter retail market. HBN was challenged to create a package design targeting people with debilitating illnesses by clearly communicating Abbott’s brand promise of trust, quality and balanced nutrition.

We accomplished this look with lively graphics that communicate a feeling of rejuvenation, strength, hope and friendliness.

Click to see the old packaging

There has been little innovation in the tape industry in over 30 years and Intertape Polymer Group recognized the need for change. They approached HBN for help in launching a new painters tape with a technological advantage that prevents paint bleed.

HBN was responsible for the brand positioning, naming, merchandising and sales material of a 2009 product launch. We noticed there was a lot of standardization in the tape category so we created a design that was far different than the competition. The packaging graphics are bold, clean and clearly communicate the tape’s point of difference. The teal colored tape, paired with the unique standing structure allow Bloc-it to become noticed on the shelf and lift it from a commodity product.

“HBN showed our company a new way to think about new product launches…” read testimonial

TableCraft has always been a big player in food service, but when a powerhouse like Walmart asks you for an exclusive line, you JUMP to the occasion!

We created a new, contemporary bar line with trendy, hip graphics targeted to a younger, more sophisticated crowd.

National Beverage Corporation asked for HBN’s help in lifting Everfresh Juice out of the commodity arena with positioning that reflects premium, quality and freshness.

We redesigned the packaging to leverage the product’s point-of-difference; an all natural, refreshing juice with a pure clean taste. The design was created to improve brand impact and increase awareness. The design was extended to 72+ skus.

Click to see the old packaging