Juven’s distribution channel had only existed through health institutions, when Abbot Nutrition asked HBN to develop a package for the over-the-counter retail market. HBN was challenged to create a package design targeting people with debilitating illnesses by clearly communicating Abbott’s brand promise of trust, quality and balanced nutrition.

We accomplished this look with lively graphics that communicate a feeling of rejuvenation, strength, hope and friendliness.

Click to see the old packaging