Buying local and giving back to the community is a big trend. HBN created new graphics that leverage Borden’s point-of-difference of 100% Farmer-Owned and 100% of their proceeds go back to the American Dairy Farmers. The packaging reflects an authentic, genuine, approachable all-American feel. Many of the skus also feature DFA farmer families and their favorite recipes.

“I’ve worked with HBN on several new product introductions and the repositioning of existing brands …” read testimonial

Who doesn’t love the soft, chocolaty taste of a Hostess Cupcake? But how easy is it to find on shelf? Interstate Bakeries Corporation approached HBN with the desire to increase Hostess’s shelf presence through impactful graphics, as well as simplifying the consumer shopping experience, while maintaining a unified brand look.

We delivered a simple playful design that embodies the Hostess brand equities of taste, fun and comfort. We designed a consistent brand look through brand architecture, designed to break through the clutter and busyness of the shelf. The playful design keeps Hostess looking like the fun snack you remember from childhood.

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Juven’s distribution channel had only existed through health institutions, when Abbot Nutrition asked HBN to develop a package for the over-the-counter retail market. HBN was challenged to create a package design targeting people with debilitating illnesses by clearly communicating Abbott’s brand promise of trust, quality and balanced nutrition.

We accomplished this look with lively graphics that communicate a feeling of rejuvenation, strength, hope and friendliness.

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Baking made fun and easy! This was the challenge given to HBN. We were asked to create a design that would appeal to the entire family and break-through the shelf clutter.

Our team created packaging graphics with an energized Dough Boy and moving graphics to reflect a fun product experience, while still capturing a youthful family tone. The large food shot also adds heightened appetite appeal and pops off the shelf!

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Cache Valley is a regional brand that has a long history and great pride in their dairy production. The packaging and logo were created to reflect the brand essence of “fresh from the farm”. As the brand grew, HBN created a flavor band system that would easily communicate the flavor varieties to the consumer.

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Home Care Labs recognized the need to update their packaging graphics to create a ‘big brand’ look. They asked HBN to create a consumer friendly label design to compete effectively on-shelf.

Our team created a design that captured Home Care Labs values of professional formulas, quality and consumer value. We created a consistent, contemporary and approachable brand look that clearly communicates the products benefits, ultimately helping the consumer find the exact product for their need.

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“The Works is up 20% in dollars vs. a year ago …” read testimonial