Heartland Pasta and Disney teamed up to create a co-branded line of pasta that appeals to both parents and kids. They came to HBN looking for a design that reflects the equities of Heartland Pasta and the fun of Disney. Our team created a cohesive, playful look that pops off shelf.

There has been little innovation in the tape industry in over 30 years and Intertape Polymer Group recognized the need for change. They approached HBN for help in launching a new painters tape with a technological advantage that prevents paint bleed.

HBN was responsible for the brand positioning, naming, merchandising and sales material of a 2009 product launch. We noticed there was a lot of standardization in the tape category so we created a design that was far different than the competition. The packaging graphics are bold, clean and clearly communicate the tape’s point of difference. The teal colored tape, paired with the unique standing structure allow Bloc-it to become noticed on the shelf and lift it from a commodity product.

“HBN showed our company a new way to think about new product launches…” read testimonial

TableCraft has always been a big player in food service, but when a powerhouse like Walmart asks you for an exclusive line, you JUMP to the occasion!

We created a new, contemporary bar line with trendy, hip graphics targeted to a younger, more sophisticated crowd.

Need an oil change? PEAK jumps into the motor oil market with the help of HBN. The goal was to maintain PEAK’s brand equity while leveraging the trust, performance and quality they are known for. Our team designed a line of product that visually stands out among the competition and clearly communicates the oil grade to the consumer.

Borden Dairy created a new line of cheese, Singles Sensations, to give consumers unique cheese varieties and offer them an easy way to transform their meal from so-so to sensational. They were looking for a way to create packaging that called out NEW and different.

Our team created a design that reflects a cleaner, authentic look and delivers the end result of delectable cheese varieties, while retaining the unique Borden Cheese equity and its association with the dairy-farmer ownership. The packaging is the first in its category to showcase the cheese through enticing food photography. The matte finish further elevates the package and differentiates it in the cheese category.

Choosing what’s best for your baby can be difficult. Nature’s One came to HBN with the challenge of creating packaging graphics that have an organic feel while reassuring parents that the product is safe and healthy for their baby. HBN created soft, easy to read graphics that reflect the safe, good-for-you attributes Baby’s Only is known for.

With organics being one of the fastest growing categories in the marketplace, Dairy Farmers of America hit home with the launch of California Gold.

Our team created packaging graphics under the California Gold name that speaks to the environmentally conscious consumer who is wary of corporate brands. The look captures the California land essence with an all-family, friendly, local and young feel.