There has been little innovation in the tape industry in over 30 years and Intertape Polymer Group recognized the need for change. They approached HBN for help in launching a new painters tape with a technological advantage that prevents paint bleed.

HBN was responsible for the brand positioning, naming, merchandising and sales material of a 2009 product launch. We noticed there was a lot of standardization in the tape category so we created a design that was far different than the competition. The packaging graphics are bold, clean and clearly communicate the tape’s point of difference. The teal colored tape, paired with the unique standing structure allow Bloc-it to become noticed on the shelf and lift it from a commodity product.

“HBN showed our company a new way to think about new product launches…” read testimonial

TableCraft has always been a big player in food service, but when a powerhouse like Walmart asks you for an exclusive line, you JUMP to the occasion!

We created a new, contemporary bar line with trendy, hip graphics targeted to a younger, more sophisticated crowd.

Baking made fun and easy! This was the challenge given to HBN. We were asked to create a design that would appeal to the entire family and break-through the shelf clutter.

Our team created packaging graphics with an energized Dough Boy and moving graphics to reflect a fun product experience, while still capturing a youthful family tone. The large food shot also adds heightened appetite appeal and pops off the shelf!

Click to see the old packaging