There has been little innovation in the tape industry in over 30 years and Intertape Polymer Group recognized the need for change. They approached HBN for help in launching a new painters tape with a technological advantage that prevents paint bleed.

HBN was responsible for the brand positioning, naming, merchandising and sales material of a 2009 product launch. We noticed there was a lot of standardization in the tape category so we created a design that was far different than the competition. The packaging graphics are bold, clean and clearly communicate the tape’s point of difference. The teal colored tape, paired with the unique standing structure allow Bloc-it to become noticed on the shelf and lift it from a commodity product.

“HBN showed our company a new way to think about new product launches…” read testimonial

TableCraft has always been a big player in food service, but when a powerhouse like Walmart asks you for an exclusive line, you JUMP to the occasion!

We created a new, contemporary bar line with trendy, hip graphics targeted to a younger, more sophisticated crowd.

Need an oil change? PEAK jumps into the motor oil market with the help of HBN. The goal was to maintain PEAK’s brand equity while leveraging the trust, performance and quality they are known for. Our team designed a line of product that visually stands out among the competition and clearly communicates the oil grade to the consumer.

TableCraft has always been a big player in the food service industry and approached HBN to help them launch their current products into the retail market. HBN created a brand line exclusively for Bed, Bath & Beyond with a multi-tier line of kitchen accessories targeted to a diverse group of consumers with a retro brand positioning.

Home Care Labs recognized the need to update their packaging graphics to create a ‘big brand’ look. They asked HBN to create a consumer friendly label design to compete effectively on-shelf.

Our team created a design that captured Home Care Labs values of professional formulas, quality and consumer value. We created a consistent, contemporary and approachable brand look that clearly communicates the products benefits, ultimately helping the consumer find the exact product for their need.

Click to see the old packaging

“The Works is up 20% in dollars vs. a year ago …” read testimonial