HBN has a long history with Perdue Farms. Known for their family commitment to high quality since 1920, Perdue saw an opportunity to create a nugget product with intense flavor targeted to the Gen Y demographic, while leveraging their brand equity of fresh, quality, wholesome chicken. The design maintains the PERDUE® visual equities, while giving the line a youthful personality through a fun window shape, and bright colors. The special flavors are highlighted with distinct ingredient illustrations.

Heartland Pasta and Disney teamed up to create a co-branded line of pasta that appeals to both parents and kids. They came to HBN looking for a design that reflects the equities of Heartland Pasta and the fun of Disney. Our team created a cohesive, playful look that pops off shelf.

Buying local and giving back to the community is a big trend. HBN created new graphics that leverage Borden’s point-of-difference of 100% Farmer-Owned and 100% of their proceeds go back to the American Dairy Farmers. The packaging reflects an authentic, genuine, approachable all-American feel. Many of the skus also feature DFA farmer families and their favorite recipes.

“I’ve worked with HBN on several new product introductions and the repositioning of existing brands …” read testimonial

Who doesn’t love the soft, chocolaty taste of a Hostess Cupcake? But how easy is it to find on shelf? Interstate Bakeries Corporation approached HBN with the desire to increase Hostess’s shelf presence through impactful graphics, as well as simplifying the consumer shopping experience, while maintaining a unified brand look.

We delivered a simple playful design that embodies the Hostess brand equities of taste, fun and comfort. We designed a consistent brand look through brand architecture, designed to break through the clutter and busyness of the shelf. The playful design keeps Hostess looking like the fun snack you remember from childhood.

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Juven’s distribution channel had only existed through health institutions, when Abbot Nutrition asked HBN to develop a package for the over-the-counter retail market. HBN was challenged to create a package design targeting people with debilitating illnesses by clearly communicating Abbott’s brand promise of trust, quality and balanced nutrition.

We accomplished this look with lively graphics that communicate a feeling of rejuvenation, strength, hope and friendliness.

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Eli’s is known for their signature desserts made with the finest ingredients, which is a perfect fit for Whole Foods Markets. Eli’s asked us to create a common box, with flavor stickers, that would appeal to the foodies that shop Whole Foods.

Our team created a special box for the Whole Foods consumer reflecting a natural, authentic, small batch feel that embodies Eli’s cheesecakes and their brand personality. The hand drawn images add to the flavor appeal and create a look that is far from corporate.

Baking made fun and easy! This was the challenge given to HBN. We were asked to create a design that would appeal to the entire family and break-through the shelf clutter.

Our team created packaging graphics with an energized Dough Boy and moving graphics to reflect a fun product experience, while still capturing a youthful family tone. The large food shot also adds heightened appetite appeal and pops off the shelf!

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National Beverage Corporation asked for HBN’s help in lifting Everfresh Juice out of the commodity arena with positioning that reflects premium, quality and freshness.

We redesigned the packaging to leverage the product’s point-of-difference; an all natural, refreshing juice with a pure clean taste. The design was created to improve brand impact and increase awareness. The design was extended to 72+ skus.

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Cache Valley is a regional brand that has a long history and great pride in their dairy production. The packaging and logo were created to reflect the brand essence of “fresh from the farm”. As the brand grew, HBN created a flavor band system that would easily communicate the flavor varieties to the consumer.

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Borden Dairy created a new line of cheese, Singles Sensations, to give consumers unique cheese varieties and offer them an easy way to transform their meal from so-so to sensational. They were looking for a way to create packaging that called out NEW and different.

Our team created a design that reflects a cleaner, authentic look and delivers the end result of delectable cheese varieties, while retaining the unique Borden Cheese equity and its association with the dairy-farmer ownership. The packaging is the first in its category to showcase the cheese through enticing food photography. The matte finish further elevates the package and differentiates it in the cheese category.

Choosing what’s best for your baby can be difficult. Nature’s One came to HBN with the challenge of creating packaging graphics that have an organic feel while reassuring parents that the product is safe and healthy for their baby. HBN created soft, easy to read graphics that reflect the safe, good-for-you attributes Baby’s Only is known for.

With organics being one of the fastest growing categories in the marketplace, Dairy Farmers of America hit home with the launch of California Gold.

Our team created packaging graphics under the California Gold name that speaks to the environmentally conscious consumer who is wary of corporate brands. The look captures the California land essence with an all-family, friendly, local and young feel.