Eli’s is known for their signature desserts made with the finest ingredients, which is a perfect fit for Whole Foods Markets. Eli’s asked us to create a common box, with flavor stickers, that would appeal to the foodies that shop Whole Foods.

Our team created a special box for the Whole Foods consumer reflecting a natural, authentic, small batch feel that embodies Eli’s cheesecakes and their brand personality. The hand drawn images add to the flavor appeal and create a look that is far from corporate.

National Beverage Corporation asked for HBN’s help in lifting Everfresh Juice out of the commodity arena with positioning that reflects premium, quality and freshness.

We redesigned the packaging to leverage the product’s point-of-difference; an all natural, refreshing juice with a pure clean taste. The design was created to improve brand impact and increase awareness. The design was extended to 72+ skus.

Click to see the old packaging

TableCraft has always been a big player in the food service industry and approached HBN to help them launch their current products into the retail market. HBN created a brand line exclusively for Bed, Bath & Beyond with a multi-tier line of kitchen accessories targeted to a diverse group of consumers with a retro brand positioning.