Table Craft

To complete the launch of Table Craft products in the retail market, HBN created a series of trade ads that were featured in HomeWorld, FE&S, FEDA and Gifts & Decorative Accessories magazines. The campaign used many different angles to communicate the variety and versatile of the Table Craft products. For example, a number of ads were created to feature a single product or sub brand while others focused on specific product attributes and usages. The campaigns ran for 3 years and helped build a very successful retail brand.