Everfresh

Reflecting the brand essence of “Fresh from the Orchard”

National Beverage Corporation asked for HBN’s help in lifting Everfresh Juice out of the commodity arena with positioning that reflects premium, quality and freshness.

We redesigned the packaging to leverage the product’s point-of-difference; an all natural, refreshing juice with a pure clean taste. The design was created to improve brand impact and increase awareness. The design was extended to 72+ skus.

Click to see the old packaging

Services:

Consumer Research, Naming, Logo Design, Package Design, Retail Materials, Trade Materials, Tagline