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Client: Perdue Farms Incorporated
Brand: PERDUE® FLAVOR BITES® Breaded Chicken

Perdue Farms

Bite Into Flavor

HBN has a long history with Perdue Farms. Known for their family commitment to high quality since 1920, Perdue saw an opportunity to create a nugget product with intense flavor targeted to the Gen Y demographic, while leveraging their brand equity of fresh, quality, wholesome chicken. The design maintains the PERDUE® visual equities, while giving the line a youthful personality through a fun window shape, and bright colors. The special flavors are highlighted with distinct ingredient illustrations.

Services:

Package Design

Brand Repositioning Food and Beverage Packaging Housewares and Hardgoods Logo Design Naming New Product Design Organic Products Package Redesign Pharmaceuticals Tagline Trade Materials