Hostess

Taste is King

Who doesn’t love the soft, chocolaty taste of a Hostess Cupcake? But how easy is it to find on shelf? Interstate Bakeries Corporation approached HBN with the desire to increase Hostess’s shelf presence through impactful graphics, as well as simplifying the consumer shopping experience, while maintaining a unified brand look.

We delivered a simple playful design that embodies the Hostess brand equities of taste, fun and comfort. We designed a consistent brand look through brand architecture, designed to break through the clutter and busyness of the shelf. The playful design keeps Hostess looking like the fun snack you remember from childhood.

Click to see the old packaging

Services:

Package Design