Client: Intertape Polymer Group
Brand: Bloc-it

Bloc-it

In a tape aisle full of commodity products, Bloc-it stands out among the competition, grabbing consumer attention. The brand name, also created by HBN, speaks to the product attributes and performance capabilities, highlighting what the product will do for the consumer.

“HBN showed our company a new way to think about new product launches …” read testimonial

Brand Repositioning Food and Beverage Packaging Housewares and Hardgoods Logo Design Naming New Product Design Organic Products Package Redesign Pharmaceuticals Tagline Trade Materials