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Client: El Pollo Loco, Inc.
Brand: El Pollo Loco

El Pollo Loco

El Pollo Loco wanted a new, fresh identity to compliment a nation-wide expansion. Our challenge was to create packaging and signage graphics that reflected authentic Mexican, flame grilled chicken with an all-family tone. The playful fiery graphics and hand drawn chicken are seen throughout all communication platforms.

Services:

Logo Design, Package Design, Signage, Standards Manual

Brand Repositioning Food and Beverage Packaging Housewares and Hardgoods Logo Design Naming New Product Design Organic Products Package Redesign Pharmaceuticals Tagline Trade Materials