Bloc-it

Intertape Polymer Group wanted to strengthen their retail presence with the launch of Bloc-it, a technologically advanced painter’s tape. HBN created the brand positioning, naming, packaging graphics, merchandising, and sales materials that shifted Bloc-it away from a commodity product, while also re-introducing IPG as a stronger retail brand.

“HBN showed our company a new way to think about new product launches …” read testimonial

Services:

Brand Positioning, Naming, Tagline, Logo Design, Packaging Design, Structural Design, Trade Materials