The Power of O

Saturday, September 12th, 2009

I arrived at work last week to find hundreds of people outside our office. I couldn’t believe they all came out to show their support for the unveiling of HBN’s new brand identity and website! Even Oprah herself came to the show… or was that just a coincidence?

The power of Oprah…Michigan Avenue closed for 2 days, 21,000 people lined the streets, top notch performers and celebs in attendance…only Oprah could have pulled off the stunts that we all experienced or heard about last week.

As we are launching our new brand identity and website, I couldn’t help but think, ‘what would Oprah do?’. With her deep pockets, she would probably close another street in another big city and announce it to the world. Unfortunately, we don’t have that luxury. But I can tell you, this is big news for HBN. Just like Oprah, we have gone through many changes season after season. We too tell stories, that inspire and ignite. And we invite you to join us!

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Comments: 1 Response so far

  1. I just watched this on Tivo last night. I really liked the choreographed dance. Super creative. I bet that was fun to watch!

    DigitalBenjamin — September 15th, 2009, 8:19 am

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