testimonials

“HBN showed our company a new way to think about new product launches. One that we feel is a great success.

In a very short period of time, HBN helped us leverage the use of how a new technology should be introduced at the retail level. From brand positioning, creating the unique selling point, the naming convention, merchandising and the design of the packaging itself, HBN’s focus was consistently true to the products message, features and benefits. They also successfully integrated sales support by creating an effective brochure, shelf and floor display graphics and other sell-in materials.

HBN’s approach to complex and stratified marketing makes them very well suited to the subtleties and buying habits of the consuming public. This, combined with their ability to fold in today’s media, allow for effective marketing campaigns to take root with the target audience.”

“I’ve worked with HBN on several new product introductions and the repositioning of existing brands as well. I have been thoroughly impressed with HBN’s thought leadership concerning branding as well as their wide range of design solutions that they offer. They ask the tough questions that lead to deeper insights, and are very responsive to our needs. Additionally, HBN has a keen knack for anticipating and tackling future challenges. HBN has been instrumental in managing the visual equities of the Borden brand over twenty plus years of management transitions and strategic positioning, as well as providing a rudder for maintaining consistency on Plugrá European Style Butter.”

“HBN played an integral role in repositioning the Borden Dairy brand and updating our icon, Elsie the Cow, one of Ad Age’s Top 10 Icons of the 20th Century.

HBN understands branding and offers design solutions that are on-strategy. They are able to blend design objectives with business strategy and deliver on-target package design.

With HBN, we were able to create a strong brand presence in a very competitive cheese category.”

“The Works is up 20% in dollars vs. a year ago YTD, due in large part to HBN!! Your team did a great job in our package redesign.”

“Our work has definitely helped The Works brand. The new brand image has enabled us to get into new accounts”.

“My relationship with HBN has been on-going for 15 years. As a marketing professional, it is critical that the agency of record understand all dimensions of my business – not just a particular product line or promotion, but a long-term view of corporate goals and objectives. HBN made it their business to provide solutions on all levels. From ideation to creative and then through result analysis, the insights and level of creativity is outstanding.

HBN = results.”

“HBN has helped our brand grow significantly over the past three years by listening to our consumer and translating what they heard to our packaging. We went from a dated medicinal looking image, to a vibrant high impact package with strong taste appeal.

HBN found the perfect balance between science and appetite appeal, and was able to retain all of the positive equities from our old package, while bringing in new learning around key consumer motivators.

Recently they completed a line extension format that will enable the brand to grow via new product additions and to better communicate consumer benefits.”

“Whenever I change companies, I bring HBN with me because I trust them to meet my package design needs. From Quaker Fruit & Oatmeal Bars to Ensure to Pillsbury Snack Batch, HBN has always done a fabulous job creating package graphics that deliver my communication objectives within the tone and personality of the brand. I have also always appreciated their flexibility and willingness to meet my timing needs.”